learn more about cambridge analytica. the computer is better at understanding you better than even your friends. he said social media is the battle ground and you are the target. it weighs on me that i played a pivotal role in setting up a company and it s done a lot of harm to the democratic protests in a lot of countries. we begin this story in cambridge. it s 2013 and at the university psych metric center, they re deving into the field of facebook and sigh kol jichlt what glimpsings into the soul of your facebook might reveal. cutting edge research which chris wylie was quick to start and now helps explain. on social media you cure rate yourself. you put so much information about who you are in one single
is the president risking a deepening war with the fbi and intelligence at large against him? risky is one word. i think he seems to be inviting it and welcoming it. i this i the strategy here is if he can make it look like a fight between two factions are out for themselves, it makes any eventual findings of the law enforcement investigation against them look like, oh, this is just partisan or provides groundwork for the eventual firing of mueller if that s what he eventually brings himself to do. either way, it s an attack on the independence of the justice department and law enforcement apparatus as a neutral body that s trying to find out the facts every time he does something like this. and, chris, as you look at this, the investigation, the back and forth, everything that we ve been seeing today, is there a valid reason?
chris wylie to the attention of scl steve bannon. they took donald trump s chief strategist. what did steve bannon want? steve wanted to start a culture war. that s what he wanted. we offered him a way to accomplish what he wanted to do, which was change the culture of america. bannon s big idea was this. could they replicate profile work on people s personalities on facebook on a massive scale across the american electorate. if you look here in the underlying source code sthoos which i wouldn t normally see. no, you wouldn t normally see. it wrote like this. thousands of facebook users were paid to download an app to fill out a personality vary which their consent which in turn let them capture the use eers
he sees that more in people like mike pompeo who he tapped to replace tillerson at the top. he sort of is at a point where he s trusting his own gut politically, whether it s moving forward and having talked with kim jong-un, something that sort of took the entire foreign policy world by surprise or his move on tariffs. he s looking for people to back him up and see his sort of america first view. he s not really looking for people who are giving contrary views or trying to get them to see the other side of things, and that s why the people who are rumored to be on the outs, people like h.r. mcmaster or even john kelly, his chief of staff, are rumored to be perhaps on their way out because they found themselves often on the side of trying to talk the president down. chris, when we look at john kelly, when he took over, there was thinking that he would sort of bring order to chaos in the white house with all the upheaval. is the business in the white house happening? no.
place. so whenever you go and you like something, you are giving me a clue as to who you are as a person. and so all of this can be captured very easily and run through an algorithm that learns who you are. when you go to work, right, your co-workers see only one side of you. your friends see one side of you, but your computer sees all siesd of you. we can get better at human level accuracy at predicting your behavior. can we? yes, absolutely. some dispute that. chris wylie, then just 23, the notion was seductive as it was potentially lucrative. the company he worked for, scl, specialized in psychological operations for the military, and for him facebook was now the richest of canvases on which to not only read mienlsd but change them, which is what brought