chris wylie to the attention of scl steve bannon. they took donald trump s chief strategist. what did steve bannon want? steve wanted to start a culture war. that s what he wanted. we offered him a way to accomplish what he wanted to do, which was change the culture of america. bannon s big idea was this. could they replicate profile work on people s personalities on facebook on a massive scale across the american electorate. if you look here in the underlying source code sthoos which i wouldn t normally see. no, you wouldn t normally see. it wrote like this. thousands of facebook users were paid to download an app to fill out a personality vary which their consent which in turn let them capture the use eers