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SAB faces backlash over underground paid influencer campaign against booze ban
11 January 2021 2:36 PM
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SA Breweries has been taken to task on social media for its campaign against the alcohol ban using undisclosed influencer marketing posts.
A number of South African celebrities and social media influencers have apparently been involved in the SAB campaign, opposing the alcohol ban in their posts without declaring their paid partnership with the beer giant.
Over the weekend, #AlcoholBan trended on Twitter following a video posted by actress and entrepreneur Khanyi Mbau, who s believed to be part of the SAB campaign.
A four-page document purported to be the SAB s influencer campaign brief was also circulated on Twitter causing a stir on the platform.
Tessa Dooms and
Chris Vick argue for more effective communication by everyone involved in the struggle against the spread of the Covid-19 pandemic
South Africans who are in their 30s and 40s now were teenagers and young adults 20 years ago at the height of the HIV/AIDS crisis. Young people were at the centre of the HIV pandemic and behaviour change was determined to be the best weapon against HIV prevalence in the long run.
Although youth were not thought of to be the primary population of concern for COVID-19 at the start, the second wave is showing that COVID-19 messaging must reach everyone as more and more young people are succumbing to this deadly virus.