SAB faces backlash over 'underground' paid influencer campaign against booze ban
11 January 2021 2:36 PM
Share This:
SA Breweries has been taken to task on social media for its campaign against the alcohol ban using undisclosed influencer marketing posts.
A number of South African celebrities and social media influencers have apparently been involved in the SAB campaign, opposing the alcohol ban in their posts without declaring their paid partnership with the beer giant.
Over the weekend, #AlcoholBan trended on Twitter following a video posted by actress and entrepreneur Khanyi Mbau, who's believed to be part of the SAB campaign.
A four-page document purported to be the SAB's influencer campaign brief was also circulated on Twitter causing a stir on the platform.