Vivo: The combined market share of Chinese brands has remained either flat or declining across key markets like Europe (35%), North America (12%), and Japan (8%), where Apple and Samsung have grown thanks to the premiumisation trend which has accompanied a lengthening of replacement cycles, the research firm said.
Chinese Smartphone Companies: Shrinking market share across the globe is forcing Chinese smartphone makers to dampen exports from India. And this comes amidst intensifying pressure from New Delhi to tweak their structure to include more Indians at top managerial and distribution levels, localise components, and drive exports from the country is increasingly challenging sustained growth, industry executives and analysts said.
​Shrinking market share across the globe is forcing Chinese smartphone makers to dampen exports from India. And this comes amidst intensifying pressure from New Delhi to tweak their structure to include more Indians at top managerial and distribution levels, localise components, and drive exports from the country is increasingly challenging sustained growth, industry executives and analysts said.
As per market trackers, Chinese firms such as Xiaomi, Oppo, Vivo and Realme together have a commanding 74% share of the Indian mobile phone market in volume terms. But their share of exports is just 4%. By value, they have 55% share of the $40 billion India smartphone market as Apple and Samsung have a dominance in the premium segment.