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Celebrity chef David Chang is taking heat from fellow Asian food producers from chefs to smaller consumer packaged food brands who say they are disappointed by how he's chosen to try to enforce his trademark on a widely consumed, beloved chili crisp condiment, Chili Crunch. Lawyers for Chang, the chef and founder of the Momofuku empire of restaurants and grocery goods, recently sent cease-and-desist letters to small, independent companies using the terms "chili crunch" and "chile crunch" on their products, which Chang's lawyers argued infringes on Momofuku's trademark rights, The Guardian first reported earlier this month. Chili crisp is typically made with roasted chili-infused oil with crispy bits of fried garlic, onion, spices and herbs.