Bombay Sapphire partners Design Museum on supermarket project
An installation mixing art and commerce aims to show that creativity is an essential part of life.
by Fayola Douglas
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April 19, 2021 1:36 pm
The Design Museum has reimagined its high street shop as an essential store, featuring everyday products redesigned by a line-up of emerging talent.
Supermarket is a temporary installation and has been conceived by the London venue in collaboration with designer Camille Walala.
A render of Supermarket
While lockdown is easing in the capital, with pubs and restaurants now serving people outside, arts venues remain closed until mid-May. Throughout the pandemic, the Design Museum says that it has suffered “a 92% drop in its usual income streams”.
The redesigned store, which has a tagline of ‘Creativity is Essential’, is a way for people to “nourish their creativity and purchase limited edition works of art” while doing their weekly shop, the museum says.
The Design Museum Supermarket boasts Walala interiors and packaging by Joey Yu, Kentaro Okawara and Charlotte Edey
In the store supported by Bombay Sapphire, the museum shop’s shelves will be stocked with beautifully wrapped essential items such as loo roll, bread and pasta sauce.
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This week you can do your weekly shop at the Design Museum, courtesy of an installation / store at the London institution titled Supermarket. And what a beautiful basket-full it’ll be. The store, open for just five days from Wednesday online and IRL, is selling essential items such as loo roll, bread, rice, pasta sauce, tea, coffee, washing up liquid and more, all at regular supermarket prices. The products’ packaging is designed by ten illustrators and artists including Joey Yu, Kentaro Okawara and Charlotte Edey, and the Supermarket interior is designed by pattern queen Camille Walala, so it s guaranteed to be an eye-popping experience in itself.