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AI is mixing up how liquor brands make and sell their spirits

AI has become an important ingredient for the liquor industry as it evolves how brands are built and engage with drinkers.

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Top 10 marketing moves from November - The Spirits Business

From celebrity cameos to cocktail collaborations, November was another strong month for spirits brands making their marketing moves.

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Celebrity gin brands are having a moment Will finicky American drinkers stick with them?

Celebrity gin brands are having a moment Will finicky American drinkers stick with them?
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Bacardi launches Bombay Sapphire Premier Cru Murcian Lemon

Bacardi has launched brand new sustainable gift wrapping for its premium expression of Bombay Sapphire gin.

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Bombay Sapphire pairs edible art and cocktails - The Spirits Business

Gin brand Bombay Sapphire has teamed up with bars in the UK for the latest leg of its ‘Saw This, Made This’ campaign

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