Fancy Cars: Across many sectors, India’s consumption story has two diverging strands after Covid — demand is growing for pricier, premium products, especially in urban areas, while the sale of entry-level and mass-market goods is dipping.
Across many sectors, Indias consumption story has two diverging strands after Covid — demand is growing for pricier, premium products, especially in urban areas, while the sale of entry-level and mass-market goods is dipping.
Scores of consumers - not just the well-off - are opting for devices with new form factors such as flip or fold, as well as top-notch specifications in camera, processors and memory, brands and retailers said. Wider penetration of EMI schemes in even small towns also boosts the trend, they said. Demand for the new iPhone 15 Pro series - which is sold out in India - has doubled, third-party retailers said.
Apple: Scores of consumers - not just the well-off - are opting for devices with new form factors such as flip or fold, as well as top-notch specifications in camera, processors and memory, brands and retailers said. Wider penetration of EMI schemes in even small towns also boosts the trend, they said. Demand for the new iPhone 15 Pro series - which is sold out in India - has doubled, third-party retailers said.
Smartphone Sales: This year, the festive season is spread across two quarters, with Diwali at the end of November, along with the Cricket World Cup in India expected to act as a catalyst for sales. Festive season typically accounts for a fifth of annual mobile phone sales, according to market experts.