With two decades of experience as a brand specialist and presently serving as the Global Senior Vice President for Midscale Brands at Accor, James will steer board initiatives designed to promote industry best practice across brand management and marketing
London, UK – February 27th 2024: HSMAI Europe, the European arm of the Hospitality Sales and Marketing Association International (HSMAI), the industry’s leading advocate for intelligent, sustainable revenue growth globally, has appointed Accor’s James Wheatcroft as its new Marketing & Branding Advisory Board Chair. This will see him step-up from his current role as one of the board’s expert members.
Wheatcroft is a seasoned commercial leader with a rich and diverse professional journey.With an extensive background spanning biotech, professional services, FMCG, and hospitality sectors, James has navigated diverse industries with a keen eye for innovation and a commitment to excellence.
Passionate about building iconic bran
Ladd began his hospitality journey as a bellman and steadily ascended through the ranks, cultivating a multifaceted background encompassing operations, sales, and marketing expertise. Over the span of two decades, he has showcased a wide-ranged career trajectory, transitioning from operational and sales positions into the role of Director of Sales and Marketing, a tenure as a General Manager, and ultimately arriving in his current role of VP of Marketing for Noble House Hotels & Resorts.
Innovation and customer engagement emerged as the key takeaways from the Hospitality Sales & Marketing Association International (HSMAI) Middle East that concluded its 6th Annual ROC Commercial Strategy Conference, in Dubai recently.
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