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Product showcase 2021: General Mills goes soft, Whole Earth gets personal and Bwydydd Madryn flies the flag for Welsh snacks By Gill Hyslop
What are you in the mood for today? Pic: GettyImages/lemono General Mills is moving its iconic Pillsbury brand into the cookie aisle with a line of Soft Baked Cookies; Whole Earth is gearing up for the Tokyo Olympics with personalised jars of peanut butter; and Pwellheli-based food distributor Bwydydd Madryn is ramping up its portfolio of Welsh treats.
Team Crunchy or Team Smooth?
Whole Earth are inviting fans to pick their team. The artisan peanut butter producer is commemorating its partnership with Team GB for the Tokyo 2020 Olympic Games – now scheduled on 23 July to 8 August 2021 – by giving fans the chance to personalise their branded jar of Whole Earth Organic Crunchy or Whole Earth Organic Smooth.
Cheerios calls on consumers to ‘bee’ friendly and plant sunflower seeds Nestlé Cereals has launched a campaign that offers shoppers mini boxes of sunflower seeds when they purchase a pack of the better-for-you cereal in a bid to protect the UK’s dwindling honey bee population.
According to the breakfast cereal giant, the offer of the seeds – which are posted directly to consumers’ doorsteps – are designed to raise awareness of the challenges currently facing the bee population. It prompts Brits to plant the seeds to help supply bees with vital feeding grounds they need to flourish in the wild.
The campaign is aligned to the popular cereal brand’s purpose to ‘create more positive energy in the world’ and follows the launch of a new visual identify in February. The new look feature modern and fresh artwork to amplify Cheerios’ simple goodness.
UK scientists to trial genome-edited wheat developed to slash acrylamide levels Scientists from Rothamsted Research – the longest-running agricultural research institute in the world – have used genome editing to develop a type of wheat that is less likely to produce acrylamide when baked.
The UK researchers are hoping to take their trials to the next level. The team has applied to the UK’s Department for Environment, Food and Rural Affairs (Defra) to run a field trial of the
genome-edited wheat – the first such trial to be carried out in Europe – slated to begin in the autumn.
Acrylamide was first discovered in food in 2002 and is described as ‘extremely hazardous’.
Handful of bakery and snack giants recognised for unwavering commitment to ethics and integrity
Kellogg Company has been recognised 13 times as one of the World s Most Ethical Companies. Pic: GettyImages/AndreyPopov Kellogg’s, PepsiCo, Grupo Bimbo, ADM and Ingredion are among the select few to have made the grade for the Ethisphere Institute’s acclaimed list of the World’s Most Ethical Companies.
Only seven honorees in the Food, Beverage and Agriculture category made it into the 2021 ranking, which in total recognised 135 companies for their unwavering commitment to business integrity.
The honorees span 22 countries and 47 industries, and includes nine first-time honorees and six companies that have been named to the list every year since its inception.
Pic: GettyImages/FamVeld Made for Drink debuts in the potato chip category; Kellogg’s wants to emulate the success it had with White Choc Coco Pops with its new SKU and The Cookie Project is spreading kindness with its limited edition cookies baked by Kiwis with disabilities.
Perfect pairing
Made for Drink is making a foray into the UK’s £1bn potato crisp category with two offerings inspired by world cuisine. The UK meat snack producer is rolling out Chicken Salt Fries and Tapas Fries into Sainsbury’s and other independent retailers in the UK on 21 April.
Despite its name, Chicken Salt Fries is actually a vegetarian treat, flavoured with an umami-packed condiment loved across Australia. The thin cut potato fries are seasoned with chicken salt, a turmeric-based seasoning that was made famous by Mitani in the 1970’s. Made for Drink collaborated with the seasoning house to create this Ozzie favourite, which it believes will go down as well with