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Envy apples remain the best-selling premium apple brand according to Nielsen data in part due to the brand’s significant investment in driving sales with massive marketing campaigns that increase awareness and preference, motivate consumer trial, and stimulate repeat purchase. In Q4 2021, the apple’s promotions got a running start to the holiday season as Envy renewed its high-impact promotions. The brand is also engaging consumers in a nationwide omnichannel holiday campaign that recognizes this favorite premium apple variety as “The Ultimate Holiday Apple.”

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