Envy apples will kick off the 2022 holiday season with significant momentum thanks to a comprehensive marketing campaign designed to drive consumer trials, stimulate repeat purchases and inspire expanded usage occasions.
Envy to Propel Sales With The Ultimate Holiday Apple Campaign perishablenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from perishablenews.com Daily Mail and Mail on Sunday newspapers.
Envy apples remain the best-selling premium apple brand according to Nielsen data in part due to the brand’s significant investment in driving sales with massive marketing campaigns that increase awareness and preference, motivate consumer trial, and stimulate repeat purchase.
In Q4 2021, the apple’s promotions got a running start to the holiday season as Envy renewed its high-impact promotions. The brand is also engaging consumers in a nationwide omnichannel holiday campaign that recognizes this favorite premium apple variety as “The Ultimate Holiday Apple.”
Recent Nielsen data for the 24 weeks ending Oct. 9 show Envy is the top-selling premium apple brand driving 25.9 percent dollar sales growth and 23.7 percent volume growth, leaving industry competitors (wait for it) envious.