While influencer marketing has revolutionized the way that brands engage consumers, the B2B world has been slow to wake up to the possibilities of the creator economy. As part of The Drum’s Digital Transformation Festival, LinkedIn’s head of creator economy in EMEA and LATAM, Julien Wettstein, and The Drum B2B Award winner and strategy director of The Croc, Jack Trew, spoke to The Drum’s US reporter Kendra Clark about how that is changing.
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