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The Perennials book excerpt: why marketers chase millennials too much

Mauro F. Guillén isn't just sick of generational thinking he says the "navel-gazing" marketing industry is missing out on billions.

United statesNew yorkSan franciscoUnited kingdomEdward enninfulTamar millerGinevra capece galeotaHelen mirrenJane fondaDipanjan chatterjeeIsabelle adjaniGeorganna simpsonSonya matejkoVicki mcguireJeff weissTom wolfe

Because Innovation Matters: hear from Mary Portas, Holly Tucker and CMOs

Join The Trade Desk and Campaign for an in-person afternoon event on 26 May, for inspiration, fresh insight and tips on innovation in retail, ecommerce, storytelling and leadership

United kingdomKristof neirynckDave castellMary portasGeorganna simpsonImogen watsonDom goldmanMonica taylorHolly coBecause innovation mattersTrade deskPhilippa snareBuilding brandsContent labsHolly tucker

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