South Australian Tourism Commission launches Santos Tour Down Under campaign via Carat Adelaide mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Travel industry s digital ad spend in cruise control mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Carat Adelaide wins South Australian Tourism Commission account
May 13, 2021 10:16
The South Australian Tourism Commission (SATC) has appointed Carat Adelaide to its media account following a pitch process against the incumbent, GroupM’s Wavemaker (WPP AUNZ).
Dentsu-owned Carat will now handle traditional, digital and performance media for SATC’s 2021/22 domestic marketing campaign.
SATC executive director of marketing, Brent Hill, told Mumbrella the pitch was completed between the two agencies after Wavemaker worked on the account for the past two years, while Carat had previously covered the commission’s international media buying.
“So, it was as you can imagine, a very tight process and close run between 2 fantastic agencies, but in the end the small differences between the two meant that we have gone with Carat. Both are local agencies who we know well and work well with,” he said.
Carat wins account for Beyond Bank following competitive pitch
February 16, 2021 9:28
Carat Adelaide has been awarded the media account for customer-owned bank Beyond Bank, after a competitive pitch process.
Beyond Bank is one of Australia’s largest 100% customer-owned banks, having been established more than 60 years ago. Carat won the pitch against several unnamed agencies.
Beyond Bank provides personal, business and community banking services to more than 260,000 customers across metro and regional NSW, SA, WA, Victoria and the ACT.
General manager of strategy, brand and community, Peter Rutter, said Carat will allow Beyond Bank to “bolster our capacity to engage across our network, in line with our aim to be the best local bank and to create real value-based outcomes for our customers and communities across Australia.”