Carat Adelaide wins South Australian Tourism Commission account
May 13, 2021 10:16
The South Australian Tourism Commission (SATC) has appointed Carat Adelaide to its media account following a pitch process against the incumbent, GroupM’s Wavemaker (WPP AUNZ).
Dentsu-owned Carat will now handle traditional, digital and performance media for SATC’s 2021/22 domestic marketing campaign.
SATC executive director of marketing, Brent Hill, told Mumbrella the pitch was completed between the two agencies after Wavemaker worked on the account for the past two years, while Carat had previously covered the commission’s international media buying.
“So, it was as you can imagine, a very tight process and close run between 2 fantastic agencies, but in the end the small differences between the two meant that we have gone with Carat. Both are local agencies who we know well and work well with,” he said.