Carat wins account for Beyond Bank following competitive pitch
February 16, 2021 9:28
Carat Adelaide has been awarded the media account for customer-owned bank Beyond Bank, after a competitive pitch process.
Beyond Bank is one of Australia’s largest 100% customer-owned banks, having been established more than 60 years ago. Carat won the pitch against several unnamed agencies.
Beyond Bank provides personal, business and community banking services to more than 260,000 customers across metro and regional NSW, SA, WA, Victoria and the ACT.
General manager of strategy, brand and community, Peter Rutter, said Carat will allow Beyond Bank to “bolster our capacity to engage across our network, in line with our aim to be the best local bank and to create real value-based outcomes for our customers and communities across Australia.”