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Starbucks to brew a mix of expansion, affordability to compete with rivals, ET Retail

Starbucks, the world s largest coffee retailer operating in India through Tata Consumer Products, is strategically shifting its focus towards rapid expansion and enhanced affordability. In a market where at least half-a-dozen new players are intensifying competition in the coffee cafe chain segment, Sunil D Souza, Managing Director of Tata Consumer Products, sheds light on Starbucks approach to navigate the dynamic landscape.

starbucks: Starbucks to brew a mix of expansion, affordability to compete with rivals

Starbucks, the world s largest coffee retailer operating in India through Tata Consumer Products, is strategically shifting its focus towards rapid expansion and enhanced affordability. In a market where at least half-a-dozen new players are intensifying competition in the coffee cafe chain segment, Sunil D Souza, Managing Director of Tata Consumer Products, sheds light on Starbucks approach to navigate the dynamic landscape.

It s the cafe chains that the young are flocking to

Cafe chains in India are now growing faster than quick service restaurants (QSR) as younger, aspirational consumers increasingly prefer to meet and hang out in cafes despite high menu prices, executives and analyst reports say.

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Woods and Ivbijaro has Become the Go-To fruits and vegetables Provider UK

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