Despite making positive strides towards sustainability, H&M still bears the brunt when it comes to consumer opinion on which brands are the most eco-focused. Wolff Ollins global chief executive officer Sairah Ashman questions why.
SUSTAINABILITY By Dorothy Crouch | Saturday, May 15, 2021
Launched last month as part of Levi s initiative to create a cleaner fashion industry that will help heal the planet, the Buy Better, Wear Longer campaign encourages consumers to purchase quality products that will last. Climate activist and artist Xiuhtezcatl created a short film with the brand to support this messaging. In Reimagining Our Future with Xiuhtezcatl, the artist shares sentiment that reflects a generation on the cusp of adulthood that is aware and determined to change the world, yet hopeful.
“The last year has shown us the power that the people have to not just reimagine the systems and the structures in the world that exists around us but to push for that as a political reality and a social reality. There is not a lot more time to sit around and debate it,” Xiuhtezcatl said in the film. “People are suffering right now from the climate crisis. We saw what has happened, whether it was in
56% of Aussies agree clothing quality isn t as good as 10 years ago
By Imogen Bailey | 26 April 2021
56.8% of Australians agree that compared to a decade ago, clothing quality isn t as good, new data from Levi s ANZ indicates.
To launch its new campaign Buy Better, Wear Longer, Levi s commissioned a survey of 1,005 Australians regarding their apparel consumption, finding that 44.9% of Aussie shoppers will still buy cheap clothes despite their low quality and short lifespan.
Meanwhile, 54% of the respondents said that of all the new clothes purchased in the past 12 months, about 10% is only worn once, or doesn t end up being worn at all.
BY
Marija Mrvosevic ON 26 April 2021 4 min read
Levi’s released its latest research on Australian clothes buying habits. Along with the research, the company launched the ‘Buy Better, Wear Longer’
campaign.
This campaign represents a global effort to raise awareness about the shared responsibility on the environmental impacts of apparel production and consumption.
The campaign is reminiscent of Patagonia’s 2011 efforts, with its ‘Don’t Buy This Jacket’ campaign. Even though this campaign didn’t achieve what it set out to achieve it did raise awareness and pave the road to campaigns like Buy Better, Wear Longer.
Jennifer Sey, brand president at Levi Strauss and Co. says