By
May 27, 2021
Twitter was the latest platform in which ARMYs, the loyal fanbase behind K-pop phenom BTS, showed their love and support - in the form of 300 million tweets about the group s latest single Butter.
Proving itself as one of the most concerted fanbases ever, the ARMY has begun its social media campaign far before the latest BTS track was released on May 21, midnight ET. The BTS Butter release was accompanied by a world premiere performance on May 23, 8 PM ET, at the globally streamed 2021 Billboard Music Awards (BBMAs).
The tweet campaign was found to hit its peak sometime around the actual release, from midnight to 1 AM ET on the 21st, with the global fanbase averaging 5 million tweets per hour.
By
May 25, 2021
BTS s Butter has reached 200 million views on YouTube, and at the same time, has broken another record set by the group s previous single Dynamite.
Since it was released on May 21 at 1 p.m. KST, the Butter music video has been accumulating views at a very remarkable speed.
BTS s Butter Achieves New Record for Fastest Music Video to Reach 200 Million Views
On May 25 at 2:26 p.m. KST, the music video for BTS s Butter hit 200 million views on YouTube, marking another major milestone for the boy group. This feat was achieved in only four days and one hour.
With this, BTS s Butter has set a new record on YouTube for the fastest music video to score 200 million views, surpassing their own Dynamite MV that took four days and 12 hours. This means the record set by Butter is 11 hours shorter than Dynamite.
By
May 24, 2021
BTS and their comeback song Butter have been a hot topic among fans that it resulted in hundreds of millions of tweets on Twitter!
Tweets Related to BTS and Their New Single Butter Surpass 300 Million Worldwide
On May 24, news outlets reported that the number of tweets related to the group BTS and their new English-language single Butter has exceeded 300 million around the world. This figure is an aggregate amount for about a month from April 24 to May 23, including the teasing period for the release of Butter, which started on May 10.
After BTS Butter was dropped on May 21 at 1 p.m. KST, the number of related tweets reached 31 million in only a day. On that day, the time when BTS and Butter were the most-tweeted was from 1 p.m. to 2 p.m., recording five million tweets in just an hour.