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By Dawit Habtemariam, Business Travel News
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Some travel managers have said their employees have run into situations where they couldn t reserve a vehicle. Photo Credit: Alexfan32/Shutterstock.com
The beginning of the recovery of demand in the car rental industry after the Covid-19 pandemic has sparked one consequence for business travelers: a lack of availability for shorter, last-minute rentals, a result of changing travel patterns, car rental revenue management strategies and, in some areas, a rental car shortage. That s so frustrating for corporate clients, especially our field teams that truly only need a one-day rental, said one commenter during a session at last month s Business Travel Show America virtual conference, which was staged by BTN Group.
Mark Frary is an award-winning writer on travel, technology, science and business issues. He writes regularly for The Times, Sunday Times, Business Travel News, Index on Censorship and other publications, both in print and online.
He is the editor of BTN’s Leading 50 TMCs supplement, the annual industry bible on ravel management, and also advises the Business Travel Show, Travel Technology Europe and World Travel Market on their conference programmes.
Mark has written 12 books, including How to Get a Sofa Around a Corner, The Origins of the Universe for Dummies and the cryptology book De/Cipher. He is also part of a small team putting on an 8,000-capacity volunteer-run music festival in Ampthill, Bedfordshire.
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Photo Credit: Markus Winkler/Unsplash
There was a time not so long ago when containing or cutting costs was a travel manager’s top priority. Those days were looking somewhat anachronistic even before Covid-19 devastated the travel industry. Nobody is denying the importance of cost containment, but it was already slipping down the pecking order, usurped by the likes of duty of care, wellbeing and sustainability.
Changing priorities
In an annual survey conducted by the Business Travel Show, getting to grips with airline pricing was found to be travel managers’ top priority in both 2014 and 2015. For three consecutive years, from 2016 to 2018, the number one concern was identified as cutting costs while maintain quality. That was knocked into second spot in 2019 by Brexit.
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