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Last modified on Mon 21 Dec 2020 13.29 EST
This month, fashionâs unofficial watchdog, Diet Prada, posted a âhow it started versus how itâs goingâ meme on Instagram. Contrasting a past moment of hope with a current moment of reckoning, Diet Prada turned its attention to the US clothing and homeware store Anthropologie.
The first picture was a screengrab from the brandâs official Instagram account, showing a pledge to diversify its workforce, written after the police killings of George Floyd and Breonna Taylor in the spring. A second screengrab showed the lineup for a series of Christmas virtual workshops â styling sessions, baking demonstrations and candle-making sessions run by blond, white women.
The new directions for fashion retail
As we enter the twilight of 2020, the distant days of January feel like a different world. Flip the calendar back to the start of the year, and coronavirus was a distant problem for most UK consumers. Government orders not to leave the house and not one, but two, complete retail shutdowns would have sounded more like the plot of dystopian novel than an imminent reality.
The past 12 months have been among the most tumultuous in living memory. How we work, live and shop has been upended by a hurricane of change unleashed by the virus.