The new directions for fashion retail
As we enter the twilight of 2020, the distant days of January feel like a different world. Flip the calendar back to the start of the year, and coronavirus was a distant problem for most UK consumers. Government orders not to leave the house and not one, but two, complete retail shutdowns would have sounded more like the plot of dystopian novel than an imminent reality.
The past 12 months have been among the most tumultuous in living memory. How we work, live and shop has been upended by a hurricane of change unleashed by the virus.