“The mass of the neutrino is 95 kilograms”, says Alexa, plus some strange myths spreading about the coronavirus and how the people of Bristol feel about its eponymous stool chart, in Feedback’s weird weekly round-up
Seed Health Announces Acquisition of Digital Health Company Auggi
LOS ANGELES, Feb. 8, 2021 /PRNewswire/ Â Seed Health, a microbial sciences company, announced today the acquisition of Auggi, a digital health company with a suite of artificial intelligence and machine learning technologies to track and analyze digestive health. Seed Health will acquire Auggi s technology assets, including its AI algorithm for real-time Bristol stool typing, the world s largest stool image database, and a mobile monitoring application for clinical research.
Auggi s (augmented gastroenterology) deep learning algorithms for automated stool image detection and consistency characterization utilize computer vision and deep convolutional neural networks to objectively quantify and characterize an individual s stool over time. The most recent iteration of its technology, developed in collaboration with gastroenterologists at Massachusetts General Hospital, referenced benchmark data from the Bristol Sto
Friso Singapore takes a dump on marketing clutter with poop talk Details 22 December 2020
The marketing and advertising industry is getting increasingly cluttered. According to a recent Forrester report, marketing message volume is forecasted to increase by 40% in the B2C sector. With the increased competition for a share of voice, brands have been made to think out of the box and deliver their marketing messages in an engaging manner. FrieslandCampina’s formula milk brand, Friso, has set out to achieve it with an unprecedented move of placing fecal matter right at the heart of its marketing campaign.
Titled “Good poop matters, baby!”, the nationwide campaign aimed to use the topic of faeces (or “poop”) to educate and empower parents to help their children achieve good gut health.