Friso Launches #MovetoGoodPoop Movement to Champion Good Gut Health in Children with Music and Storytelling balticbusinessnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from balticbusinessnews.com Daily Mail and Mail on Sunday newspapers.
Friso Singapore takes a dump on marketing clutter with poop talk Details 22 December 2020
The marketing and advertising industry is getting increasingly cluttered. According to a recent Forrester report, marketing message volume is forecasted to increase by 40% in the B2C sector. With the increased competition for a share of voice, brands have been made to think out of the box and deliver their marketing messages in an engaging manner. FrieslandCampina’s formula milk brand, Friso, has set out to achieve it with an unprecedented move of placing fecal matter right at the heart of its marketing campaign.
Titled “Good poop matters, baby!”, the nationwide campaign aimed to use the topic of faeces (or “poop”) to educate and empower parents to help their children achieve good gut health.