Friso Singapore takes a dump on marketing clutter with 'poop' talk
Details
22 December 2020
The marketing and advertising industry is getting increasingly cluttered. According to a recent Forrester report, marketing message volume is forecasted to increase by 40% in the B2C sector. With the increased competition for a share of voice, brands have been made to think out of the box and deliver their marketing messages in an engaging manner. FrieslandCampina’s formula milk brand, Friso, has set out to achieve it with an unprecedented move of placing fecal matter right at the heart of its marketing campaign.
Titled “Good poop matters, baby!”, the nationwide campaign aimed to use the topic of faeces (or “poop”) to educate and empower parents to help their children achieve good gut health.