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Victoria Bitter to allow people to use their excess solar energy to buy beer
A partnership between famous Australian brand Victoria Bitter and marketing firm Clemenger BBDO Melbourne will see thirsty Aussies able to redeem their excess solar power for cartons of beer.
Best of all, consumers will be getting the VB at a significantly reduced price. The new Solar Exchange program will allow people to swap $30 in credits on their power bill for VB cartons delivered to their premises.
VB had already adopted a sustainability focus under its previous owner Carlton & United Breweries (CUB). When Asahi purchased the company in 2021, that sustainability focus ratcheted up with the goal for all global operations to be run on renewables by 2025.
BY
Marija Mrvosevic ON 12 April 2021 3 min read
The VB Solar Exchange is a new program enabling beer lovers to trade their supply of solar energy for slabs of Victoria Bitter. This campaign was launched by Victoria Bitter and Clemenger BBDO Melbourne.
The Solar Exchange Program allows those involved to exchange credit on their power bill for a slab of VB. The credit is obtained by generating excess solar energy. For every $30 of credit, participants can get those 30 stubbies of VB.
The campaign is national and it rolled out with a TVC and an animation that explains the program to the tune of VB’s iconic soundtrack. The effort also includes a dynamic OOH that displays how much beer Asutralians could be earning based on the weather in each state.
April 8 2021, 9:45 am | BY Ricki Green | 2 Comments
Victoria Bitter and Clemenger BBDO Melbourne have launched the VB Solar Exchange – a new program that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter.
So, whether you’re giving the house a clean, playing with the team, or just wanna go green, your solar panels will be working hard to get you slabs of VB.
The Solar Exchange program allows participants to exchange credit on their power bill – obtained from generating excess solar at home – for VB. Every $30 worth of credit can be exchanged for a slab, which is then delivered straight to your door.