Victoria Bitter to allow people to use their excess solar energy to buy beer
A partnership between famous Australian brand Victoria Bitter and marketing firm Clemenger BBDO Melbourne will see thirsty Aussies able to redeem their excess solar power for cartons of beer.
Best of all, consumers will be getting the VB at a significantly reduced price. The new Solar Exchange program will allow people to swap $30 in credits on their power bill for VB cartons delivered to their premises.
VB had already adopted a sustainability focus under its previous owner Carlton & United Breweries (CUB). When Asahi purchased the company in 2021, that sustainability focus ratcheted up with the goal for all global operations to be run on renewables by 2025.