whole ripped in one. what it means. could the king of beers be knocked off its thrown? brewskie royalty budweiser faces a challenge. we will have more on th the big beer low down.
college basketball getting set to crown a new king when butler takes on connecticut for the championship. as you kick back with the cold one of your choosing for the game the king of beers is facing a tough challenger. dennis kneel is with the fox network to give us the break down. reporter: the king of beers, bud the most american of all beers could get toppled some time this year by the silver bullet, coors lite. let s take a look at fresh sales numbers out on friday. look at beer sales so far in the country 140 million, that s all of drugstores, convenience, the two big players, 75% of the market. you have the budweiser maker and you have the coors l, te maker. budweiser which is the number two beer to its sister bud lite.
budweiser is down another 5%, that is happening at convenience stores across the board. even coors lite people now are pre victoriaing we are going to beat bud this year. jenna: is it a taste test? why is that happening? reporter: i think that bud held onto its number two slot this long when it s not a light beer is itself a triumph. finally after 20 years of decline bud is losing its grip here and bud lite which out sells bud 2-1 is the real champion. the entire country has gone lite. coors light was for ski bumps and politicians. it wasn t in 50 states until 1951. a far upscale beer is where we re going. jenna: we are going more lite and more specialty. reporter: yes. jenna: dennis kneel with fox business. jon: reaction coming into the