Don t forget to become a fan of the show. next time, americans and their concerns about safety have spawned the prepper movement. entrepreneurs have moved in to serve that constituency. our demographic is people who want to be able to be comfortable and survive if there s an emergency. how fear of the unknown and the need to get control is driving the profits of small businesses catering to survivalists. until then, i m j.j. ramberg. remember, we make your business our business. you re comfortable here. it s where you email, shop, even bank. but are you too comfortable? these days crime can happen in a few keystrokes. american express can help protect you. with intelligent security that learns your spending patterns,
be consistent and direct. you mean with your mentaling about the jobs? if you re going to be concise about what your company is doing, use hashtags and reference back to something. you never know. for a lot of people are afraid of twitter because it is still new. a lot of people i talk to at all levels of the spectrum who don t understand if i put a hashtag in, what does that mean? how does it trace back to me. i m a coffee shop and i m looking to hire. j.j. s coffee shop. hashtag summer employment. hashtag graduating from university of illinois, rutgers. who knows. whoever your demographics are. and know who to follow. if you are using twitter to hire people, what kinds of people do you want to follow? i think it depends on the
Companies begin to what i call the slow death march, there s too much rationalization. it was just a blip on the screen. just a couple of bad years. roto-rooter is a bad example of something that was conceived in 1935 and is still going in 2013. most brands don t last that long. where do brands get themselves in trouble? they go past prime, there s not much market share or growth left. instead of reinventing themselves, they say let s work harder next year. let s trim some costs. unless you find a way to reinvent yourself, unless you find new services or products, you re on a slow death march and you re in denial. you have employees counting on you not to do that. if you re past prime, own up to it and start making the right decisions. either you grow or you start dying. you ve hit on a good idea.
If you re going to be concise and direct about what your company s doing, you want to be able to you want to use hashtags, number one, and reference back to something. a lot of people are afraid of twitter, it is still new. there are people who don t understand. okay, if i put a hashtag in, how does that trace back to me? so, say, for instance, i m at a coffee shop and jj s coffee looking to hire a baris barista #jobopen. #jobopen, who knows, wherever your demographics are. and know who to follow. if you are using twitter to hire people, what kinds of people do you want to follow? well, i think it really depends on the business. and where you want to go to get people. at the end of the day, what you want to have is your post be
Newsworthy pr announcements can help with generating media coverage and keeping your company s website ranking higher within the search engines. looking to get your business information and offerings in front of more customers? well, check out our website of the week. provides an easy to use online dash board to manage your price list, menu, services all from one place. you can automatically update your listings on websites like yelp and trip advisers and the yellow pages. the site allows you to promote and share any changes on social media sites like four square and trip adviser. thanks so much for joining me today. i hope you learned a thing or two. you can find all of today s segments online, as well. go to openforum.com/yourbusiness. we also put up some web exclusive content for more information to help your business grow. we re on twitter, as we well @yourbiz. and don t forget to become a fan of the show on facebook.