Too much rationalization. there s too much, it was just a blip on the screen. oh, it s just a couple of bad years. roto rooter is a rare example, something conceived in 1935 and still going strong in 2013. most brands don t last that long. where do brands get themselves in trouble? well, they go past prime. there s not much market share or growth left. and instead of reinventing themselves, they say let s work harder next year. let s trim some costs. but unless you find a way to reinvent yourself, find new services or products, you re on a slow death march and you re in denial. you have employees that are counting on you not to do that. and if you re past prime, own up to it and start making the right decisions because you ll either grow or start dying. you ve hit on a good idea and everybody in the company gets in line and wants to do it. and the energy level s off the
To what i call the slow death march, there s too much rationalization. there s too much, ah, it s just a couple of bad years. roto rooter is a bad example that something was conceived in 1935 and is still going strong in 2013. most brands don t last that long. where do brands get themselves in trouble? they go past prime. there s not much market share or growth left and instead of reinventing themselves, they just say let s work harder next year. let s trim some costs. unless you find a way to reinvent yourself, find new services or products, you re on a slow death march and in denial. you have employees counting on you not to do that. if you re past prime, own up to it and start making the right decisions because you either grow or you start dying.
To be fairly tight. you mean your messaging about the jobs? across all things. if you re going to be concise and direct about what your company is doing, you want to use hash tags, number one, and rationalize back to something. a lot of people are afraid of twitter because it is still new. a lot of people i talk to at all levels of the spectrum who don t understand, if i put a hash tag in, what does that mean? what kind of hash tag? i m a coffee shop and looking to hire j.j. s coffee looking to hire a barista, #jobopen. #graduating from university of illinois, whatever your demographics are. know how to follow. if you are using twitter to hire people, what kind of people do you want to follow? it really depends on the business and where you want to
Right? who get paid. does the bs button go up for that or no? gen-z can easily identify if it s a product placement or a sponsorship. and ftc is cracking down on making sure the influencers are showing that it s a sponsored post. and so kids obviously can see through that. some of the influencers who don t have the right partnerships and just try to make as much money as possible will build a very poor brand over the years because their fans are going to see that they re just selling out. but you feel like if a brand partners with the right influencer, even if they re paying them, that that might get through? yes. 100%. okay. but a lot of brands don t know how to find the right influencers like what pepsi did with kendall jenner and how that had a lot of controversy because it was out of the pepsi mission as well as kendall s. and so it just didn t work on both ends. so you have to really be careful that whatever you re doing is true, authentic.
The jobs? across all things. if you re going to be concise and direct about what your company is doing, you want to use hash tags number one and reference back to something. you never know for a lot of people are afraid of twitter because it is still new. there s a lot of people i talk to at all levels of the spectrum who don t understand, okay, if i put a hash tag in, what does that mean? how does that trace back to me? what kind hash tag. say i m a coffee shop looking to hire jj s coffee, looking to hire a barista, #job open. #back to work mom, #summer employment. got it. #graduating from university of illinois rutgers, who knows. wherever your demographics are. know who to follow. if you are using twitter to hire people, what kinds of people do you want to follow? well, i think it really depends on the business and where you want too go to get people. at the end of the day, you want to have your post be retweeted.