if you're going to be concise and direct about what your company's doing, you want to be able to -- you want to use hashtags, number one, and reference back to something. a lot of people are afraid of twitter, it is still new. there are people who don't understand. okay, if i put a hashtag in, how does that trace back to me? >> so, say, for instance, i'm at a coffee shop and jj's coffee looking to hire a baris barista #jobopen. >> #jobopen, who knows, wherever your demographics are. >> and know who to follow. if you are using twitter to hire people, what kinds of people do you want to follow? >> well, i think it really depends on the business. and where you want to go to get people. at the end of the day, what you want to have is your post be
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