From her German fashion doll-inspired beginnings in the 1950s to breaking box office records in 2023, Campaign explores how Barbie has remained popular for the past six decades. Clever marketing or something else?
Envestnet Partners with Nickelodeon to Bring the Intelligent Financial Life™ Undersea with SpongeBob SquarePants Character Mr Krabs streetinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streetinsider.com Daily Mail and Mail on Sunday newspapers.
The Drum Network
Born Licensing unveils first advertising campaign
Leading licensing agent Born Licensing has launched its first ever creative campaign targeting UK adland. In a unique mash-up, the firm is deploying a crack team of well-known characters to challenge the can’t-do attitude the industry has relating to the use of licensed characters in creative campaigns.
In an industry first, Born Licensing illustrates the engaging use of characters in ads, bringing together SpongeBob SquarePants, Grumpy Bear from the Care Bears, ’90s icon Daria, a Ninja Turtle, Garfield, Beavis from Beavis and Butthead and Mr Grumpy from Mr Men and Little Miss. The bold creative tells the industry ‘Don’t Say Can t’ and encourages adland to explore the realms of possibility that come from licensing fictional characters to engage and connect with audiences.
Don t Say Can*t by Born Licensing | Creative Works thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.