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How Barbie has sustained as one of the most successful toy brands of all time
How Barbie has sustained as one of the most successful toy brands of all time
United states
United kingdom
Lee akazawa
Dipanjan chatterjee
Will ferrell
Leo burnett james walker smith
Luke simkins
Ed cheong
James walker
Moshe isaacian
Richard dickson
Culture group
Us national down syndrome society
Campaign asia
Show barbie
Matthew keegan share
How Barbie has sustained as one of the most successful toy brands of all time | Analysis
From her German fashion doll-inspired beginnings in the 1950s to breaking box office records in 2023, Campaign explores how Barbie has remained popular for the past six decades. Clever marketing or something else?
United kingdom
United states
Ed cheong
Leo burnett james walker smith
James walker
Lee akazawa
Moshe isaacian
Richard dickson
Luke simkins
Will ferrell
Dipanjan chatterjee
Culture group
Campaign asia pacific
Us national down syndrome society
Canada pooch
Shir lee akazawa
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