How long? 2-3 minutes
Creatives treat Tesco to TV award for No Naughty List
BBH London’s Christmas commercial for Tesco set out to squeeze a smile out of the pandemic crisis … and succeeded
To mention Covid or not to mention Covid. That was never a question for Tesco in its Christmas 2020 TV campaign, which has won the November/December Thinkboxes Award for TV ad creativity.
“We knew we had to acknowledge the year in some shape or form. It was a decision every Christmas campaign had to make. And we were in the minority that decided to acknowledge it,” says BBH associate creative director/copywriter Steve Hall. “We just thought it was too big to ignore.”