The Body Shop Indonesia challenges Indonesia consumers to go green this Ramadan Details 21 April 2021
The Body Shop Indonesia has unveiled its Ramadan campaign titled Green Ramadan: Refresh and Reconnect This Ramadan , inviting consumers to carry out a good deed that is not only meaningful personally, but also good for the environment. According to Aryo Widiwardhono, CEO of The Body Shop Indonesia, the campaign is fronted by a series of environmentally-friendly activities that are accompanied by a spirit of creativity and innovation.
Among the activities include the #TBSGreenRamadan challenge, a 30-day challenge hosted on The Body Shop s Instagram page, to encourage consumers in Indonesia to make small sustainable changes in their lifestyle that help conserve nature during the month of Ramadan. Such activities include not using plastic for a day, having at least one plant in the living area, and choosing to use an eco-friendly produc
The Body Shop Indonesia seeks digital analysts with experimental mindset Details 01 February 2021
The Body Shop Indonesia is on the hunt for a digital marketing analytics talent who will determine the effectiveness of marketing campaigns and marketplace or eCommerce design. According to the job description, this will be done by analysing page clicks, keyword hits, search engine traffic, and other data, including spend and effectiveness reporting.
The digital analyst will also develop data marts and business dashboards to give visibility to business leaders about business performance. At the same time, the individual will also disseminate information regarding metrics definition, dashboards/reports, or insights.
How the brand uses data to measure & amplify advocate voices in the community
“A belief in something revolutionary: that business could be a force for good. We’ve never been your average cosmetics company, with over 40 years of campaigning, change-making and smashing beauty industry standards – and we’re still going strong.”
This is the origin story of The Body Shop, and an ideal the social media team in charge of The Body Shop Indonesia carries into everything they do. From an Instagram Story that really resonates to solving a customer question with care, it all adds up to a great brand experience. To ensure every touchpoint is meaningful, The Body Shop Indonesia believes a data mindset is key. Here is their story.