The Body Shop Indonesia challenges Indonesia consumers to go green this Ramadan Details 21 April 2021
The Body Shop Indonesia has unveiled its Ramadan campaign titled Green Ramadan: Refresh and Reconnect This Ramadan , inviting consumers to carry out a good deed that is not only meaningful personally, but also good for the environment. According to Aryo Widiwardhono, CEO of The Body Shop Indonesia, the campaign is fronted by a series of environmentally-friendly activities that are accompanied by a spirit of creativity and innovation.
Among the activities include the #TBSGreenRamadan challenge, a 30-day challenge hosted on The Body Shop s Instagram page, to encourage consumers in Indonesia to make small sustainable changes in their lifestyle that help conserve nature during the month of Ramadan. Such activities include not using plastic for a day, having at least one plant in the living area, and choosing to use an eco-friendly produc