How the brand uses data to measure & amplify advocate voices in the community
“A belief in something revolutionary: that business could be a force for good. We’ve never been your average cosmetics company, with over 40 years of campaigning, change-making and smashing beauty industry standards – and we’re still going strong.”
This is the origin story of The Body Shop, and an ideal the social media team in charge of The Body Shop Indonesia carries into everything they do. From an Instagram Story that really resonates to solving a customer question with care, it all adds up to a great brand experience. To ensure every touchpoint is meaningful, The Body Shop Indonesia believes a data mindset is key. Here is their story.