Fibre2Fashion Uniformly Stylish
Apr , 2021
Uniforms, corporate clothing or institutional wear go by the term you prefer is a big business category in the fashion industry. The way the staff of a company is attired makes a far-reaching impact on customers and adds immense value to the image and branding of the organisation. From hotels, hospitals, airlines and offices to multi-brand stores, beauty parlours, spas, resorts, shops, stores, boutiques, restaurants, coffee shops and health clinics the list is endless. And, top designers are adding their creative emphasis in this styling of image.
One of the leading fashion designers in India, Lina Tipnis turned her creative gaze on corporatewear in 2010. Her list of companies ranges from Nissan India’s front-end sales team to Varuna D Jani Fine Jewellery and Irasva jewellery. Creating a mix of western and fusionwear, Tipnis explains, “The uniforms are different for each company. Western