Fibre2Fashion
Uniformly Stylish
Apr , 2021
Uniforms, corporate clothing or institutional wear—go by the term you prefer—is a big business category in the fashion industry. The way the staff of a company is attired makes a far-reaching impact on customers and adds immense value to the image and branding of the organisation. From hotels, hospitals, airlines and offices to multi-brand stores, beauty parlours, spas, resorts, shops, stores, boutiques, restaurants, coffee shops and health clinics—the list is endless. And, top designers are adding their creative emphasis in this styling of image.
One of the leading fashion designers in India, Lina Tipnis turned her creative gaze on corporatewear in 2010. Her list of companies ranges from Nissan India’s front-end sales team to Varuna D Jani Fine Jewellery and Irasva jewellery. Creating a mix of western and fusionwear, Tipnis explains, “The uniforms are different for each company. Western—for corporates—business suits are in wool blends and polyester cotton shirting fabrics. The emphasis is on detailing, trims and colours, which complement the brand’s feel and essence. Fusion—for smaller high-end retailers—depends on the customer profile, for which the designs need to be planned. Since employees differ in sizes; the designs are created to suit any body type in order to maintain uniformity.”