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IPL 2024: IPL fever boosts bar and pub business amid sweltering heatwave

As the Indian Premier League (IPL) playoffs commence, bars, pubs, and cafes are capitalizing on the surge in fan interest. The ongoing heatwave is driving cricket enthusiasts to seek air-conditioned comfort in these establishments rather than enduring the sweltering stadiums. Businesses are offering live screenings, stadium-like atmospheres, sports menus, cocktails, and team merchandise. Despite alcohol-free dry days during elections in Mumbai and Delhi-Gurgaon, establishments expect strong turnout, emphasizing the social experience.

IPL 2024: IPL fever boosts bar and pub business amid sweltering heatwave, ET Retail

IPL 2024: As the Indian Premier League (IPL) playoffs commence, bars, pubs, and cafes are capitalizing on the surge in fan interest. The ongoing heatwave is driving cricket enthusiasts to seek air-conditioned comfort in these establishments rather than enduring the sweltering stadiums. Businesses are offering live screenings, stadium-like atmospheres, sports menus, cocktails, and team merchandise. Despite alcohol-free dry days during elections in Mumbai and Delhi-Gurgaon, establishments expect strong turnout, emphasizing the social experience.

Making vegan food cool again; Why young India loves bridge jewellery

Making vegan food cool again; Why young India loves bridge jewellery
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