Ivy Liu
by Tony Case
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Before we all head back to the office, don’t forget one more thing it’s time for vacation!
With domestic travel back in vogue this summer as the pandemic retreats and travel restrictions ease, industry leaders are eager to reconnect with their favorite destinations packing in some much-needed R&R after the past, turbulent year. Bosses we talked to had either already been on holiday or planned to take time out before the Labor Day weekend, after which many companies are planning to head back to the office, at least on a hybrid schedule.
Mongkol Chuewong/Getty Images
Ad execs are starting to travel again as clients seek facetime with their agencies.
Agencies want to balance hybrid work with client expectations for in-person meetings.
Some said they re prepared to push back if asked to resume hectic pre-pandemic travel schedules.
Ad agencies aren t fully reopened, but they re gradually resuming travel as more people get vaccinated and clients request in-person meetings, new business pitches, and on-site commercial productions.
A new study by advertising staffing company WorkReduce showed 55% of ad execs said they were traveling again for business. Meanwhile, only 13% said they were returning to the office full-time, 40% said they were returning sometimes, and 46% said they were still working from home.
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