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On Dec 30, 2020, the Shanghai 2nd Intermediate People s
Court issued a verdict of the first instance in the case of Michael
Jordan v. Qiaodan Sports Company and Bairen Trading Company for
name rights disputes. The court held that the Qiaodan Sports
Company, knowing that Michael Jordan has a high reputation, still
chose the word 乔丹 (corresponding to
Chinese translation of Jordan and pronounced as Qiaodan ) for trademark registration without
authorization, and registered the company name 乔丹 (Qiaodan). Accordingly, the court
ruled that Qiaodan Sports Company publicly apologized to the
To print this article, all you need is to be registered or login on Mondaq.com.
On December 30, 2020, the Shanghai Second Intermediate Court
issued a verdict of the first instance in the case of former
American professional basketball player Michael Jordan v. Qiaodan
Sports Company and Bairen Trading Company for name rights disputes.
So far, the dispute between the NBA basketball star Michael Jordan
and the domestic sports brand ushered in a new litigation result.
Since 2012, there have been several rounds of disputes between the
two sides around trademark dispute.
From the perspective of name rights, this case affirmed the
Michael Jordan Awarded $46,000 For Emotional Damages But Not Full Rights To His Own Name in China lmtonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lmtonline.com Daily Mail and Mail on Sunday newspapers.