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NBA Star Michael Jordan Name Right Dispute Case First Instance Sentenced - Intellectual Property

To print this article, all you need is to be registered or login on Mondaq.com. On December 30, 2020, the Shanghai Second Intermediate Court issued a verdict of the first instance in the case of former American professional basketball player Michael Jordan v. Qiaodan Sports Company and Bairen Trading Company for name rights disputes. So far, the dispute between the NBA basketball star Michael Jordan and the domestic sports brand ushered in a new litigation result. Since 2012, there have been several rounds of disputes between the two sides around trademark dispute. From the perspective of name rights, this case affirmed the

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