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On Dec 30, 2020, the Shanghai 2nd Intermediate People s
Court issued a verdict of the first instance in the case of Michael
Jordan v. Qiaodan Sports Company and Bairen Trading Company for
name rights disputes. The court held that the Qiaodan Sports
Company, knowing that Michael Jordan has a high reputation, still
chose the word 乔丹 (corresponding to
Chinese translation of Jordan and pronounced as Qiaodan ) for trademark registration without
authorization, and registered the company name 乔丹 (Qiaodan). Accordingly, the court
ruled that Qiaodan Sports Company publicly apologized to the