Religion in advertising: A double-edged sword or smart move?
In the backdrop of the use of religious angles and figures in advertising leading to negative fallout in the recent past, we ask experts if the practice is even needed to build brands and sell products Mumbai, April 13, 2021
Reference to religion or religious context in advertising is nothing new. But in recent years, many such ads with religious connotations have drawn severe backlash on social media, forcing creatives and brands to go on the back foot.
The Tanishq ad that created a strong buzz on social media, or the outrage against celebrity hairstylist Jawed Habib, who courted controversy for allegedly hurting sentiments when an ad for his salon depicted Hindu Gods and Goddesses such as Durga, Lakshmi, Saraswati, Ganesh and Kartik, are a few examples of creative freedom hogging the news for the wrong reasons.
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Enough has been said about 2020.
Campaign India is closing out the year by asking industry leaders about what this different year taught them and what do they want from the year that comes up. Here s what
One learning from the magical year 2020? Like many others, I had started off 2020 with some resolutions. Personal and professional. Aimed at a better, improved me. March of 2020 brought us all to a screeching halt. Without realising, it is December. When I look back, it has come with many learnings. Resilience in the face of acute uncertainty. The ability to work under major shifts with no playbook or warning signs.The fact that online meetings and video calls were nowhere close to the office camaraderie, huddles, conversations but it’s here to stay and could well be the centre of new ways of working. I have felt the connect with my family and realised that I could have managed the scales of balance better even without the pandemic. I have also learnt how important it