Enough has been said about 2020.
Campaign India is closing out the year by asking industry leaders about what this different year taught them and what do they want from the year that comes up.
Here's what
One learning from the magical year 2020?
Like many others, I had started off 2020 with some resolutions. Personal and professional. Aimed at a better, improved me. March of 2020 brought us all to a screeching halt. Without realising, it is December. When I look back, it has come with many learnings. Resilience in the face of acute uncertainty. The ability to work under major shifts with no playbook or warning signs.The fact that online meetings and video calls were nowhere close to the office camaraderie, huddles, conversations but it’s here to stay and could well be the centre of new ways of working. I have felt the connect with my family and realised that I could have managed the scales of balance better even without the pandemic. I have also learnt how important it is for us as a communications industry to partner our clients on growth, on business. Collective and inclusive growth is perhaps the only way most of us can thrive. There were learnings on maximising this phase on up-skilling, training- technology made it accessible at scale.