A chat with Van Heusenâs Abhay Bahugune on remote working, formal dressing and production challenges
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Van Heusenâs chief operating officer talks in length about the newly launched sub-brand âDenim Labsâ, and how fashion has changed in the WFH era.
Van Heusen, a âpower dressingâ brand from the house of Aditya Birla Fashion and Retail (ABFRL), recently launched a new sub-brand âDenim Labsâ. Van Heusen Denim Labs ushers in a new age of denim, crafted for the modern-day professionals, who need to shift between work and play.
The brand has also launched a campaign, titled âMove in the New Blueâ, featuring the face of the brand and Bollywood actress Jacqueline Fernandez. The ad will be featured across multiple mediums, such as television, print and digital.
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