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iTWire - HubSpot, TikTok Partner to supercharge B2B lead generation

Customer platform provider HubSpot and social media app TikTok have announced a partnership to make community-based customer acquisition “easier than.

Hubspotand tiktokKat warboysAsia pacificSpotand tiktokAustralian tiktokMarketing directorMarketing hubSales hubChew weeBusiness marketingB2b lead generationCustomer platform providerSocial media appSocial mediaNg chew wee

B2B Brands Best Friend? 10 Benefits Of Contextual Targeting

Thanks to contextual targeting, the right place and right time might be more accessible than you think, says Cavendish Consulting’s Charli Edwards.

Media agency briefingContextual targeting2b marketingB2b lead generation

Everything You Need to Ask When Choosing a Lead Generation Company

Pick the lead generation partner that best fits your needs. Know what questions to ask and what answers to look for.

United statesBusiness servicesLead generation companyLead generationB2b lead generation2b leads

The Drum | The Secret Sauce Behind LinkedIn s $5bn Advertising Business

As LinkedIn approaches its 20th birthday in May, we hear how the platform plans to reach 1 billion users and make itself indispensable to B2B advertisers.

Tom pepperThought leadership2b marketingB2b lead generationRand strategyBusiness leadershipSocial media

Invested millions in your martech stack? Here s why your B2B performance still sucks

Does the answer to improving B2B marketing success tie back to a problem discovered during World War II? Perhaps. Carbon Design founder Scott Gillum explains.

Winston churchillAbraham waldThe drum b2b hub2b marketingB2b lead generation

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